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Behavior Change Specialization

Gain the tools to implement positive behavioral changes in your clients.


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Course Highlights

  • Online Course
  • eBook with 9 Chapters
  • Lecture & Demonstration Videos
  • Learning Activities
  • Downloadable Resources
  • Printable Glossary
  • Quizzes
  • 1 Year to Complete the Final Exam
  • Complete in as Few as 2-4 Weeks
  • Specialization Certificate Upon Completion

Behavior Change Specialist


What You’ll Learn

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It's time to create authentic, long-lasting change in the lives of your clients. As an NASM Behavior Change Specialist, you’ll be able to do just that by learning how to identify the things that motivate your clients most and how to use them to build sustainable results.

You'll learn tactics and tools such as effective goal setting, behavior change techniques, cognitive behavior therapy techniques, effective imagery, interpersonal and social influences on behavior change, and more.

Once complete, you’ll be equipped with everything necessary to help your clients reach goals they never thought they could. Enroll today and start helping your clients do things they never thought possible.

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Learn valuable tools to help motivate clients to reach their goals.

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Boost your business by designing effective programs that get results.

Why Become a Behavior Change Specialist?

  • Design programs that can yield quicker, more effective results, and help to raise client retention
  • Downloadable 9 module Behavior Change manual
  • Master the three stages of goal setting
  • Customize techniques to clients' personality and identity
  • Ability to adjust training methods as your clients progress in their training
  • The best research-based program on the market


There are no prerequisites for this course. A fitness or wellness credential or a bachelor's degree is recommended but not required.

Chapter 1: Introduction to Behavior Change
Learn how to identify and define emerging occupations in the area of wellness and coaching.

Chapter 2: Coaching and Communication
Understand how to define the term coaching in the context of a helping profession and be able to explain the scope of practice involved with the real of the coach. Additionally, you will be able to describe the basic elements of coaching communication along with how learning preferences play a role in achieving coaching outcomes.

Chapter 3: Client Screening and Assessment
Discover Lazarus's multimodal assessment framework and understand client functioning from a multimodal perspective which can help determine appropriate behavior change techniques. This chapter will allow you to be able to explain the importance of identifying the stage of change a client is in to determine the best intervention strategies.

Chapter 4: Effective Goal Setting
Understand the importance of goal setting a behavior change technique.

Chapter 5: Behavior Therapy Techniques
Discuss the fundamental concepts of behavior therapy that support long-lasting behavioral change and describe major behavior therapy techniques, including contingency contracting, Premacking, stimulus control, modeling, and relaxation training

Chapter 6: Cognitive Behavioral Therapy
Understand cognitive behavioral therapy (CBT) and its techniques relevant to health and fitness. Moreover, determine which CBT self-help strategies are appropriate for each stage of change for health and fitness clients.

Chapter 7: Effective Imagery
Describe how imagery is used to facilitate behavior change in health and fitness along with identifying the functions for which imagery techniques are employed.

Chapter 8: Interpersonal and Social Influences on Behavior Change
Understand social influence as it relates to the adoption of a new behavior and identify social influences that affect adherence to exercise and nutrition programs.

Chapter 9: Professional Practice and Ethics
Familiarize yourself with the benefits to clients and professionals of adhering to a high standard of ethical conduct. Further, differentiate the scope of practice between a wellness professional and a licensed healthcare professional which will allow you to describe conditions under which referrals to other professionals are warranted. You will be able to therefore outline a system to maintain good records of client process through identifying critical ethical standards to which the wellness professionals should adhere.

After the completion of the course, you will take an online final exam from the comfort of your own home or wherever you prefer to take tests. The exam consists of 100 questions and there is a time limit of 90 minutes. You must pass with a scaled score of 70% or better.


Free Video Series:
Mindful Guided Meditations


Learn how to focus on self-awareness and pay close attention to the present moment, especially your thoughts, emotions, and sensations.




You will have 365 days from the day of enrollment to complete the course and take your final exam.

No, you do not need to renew your NASM Behavior Change Specialization. Once you pass your final exam, this specialization never expires.

You will have 3 attempts to pass the final exam.


No, is it not required to take the Behavior Change Specialist program.

NASM-BCS is approved for Continuing Education Units (CEUs) by the following organizations:
NASM Provider logo

1.9 CEUs

AFAA Provider Logo

19 CEUs

ACE Provider Logo

1.6 CECs

CIMPSA Provider Logo

5 CIMSPA Endorsed CPD Points

Mobile NASM Provider logo

1.9 CEUs

Mobile AFAA Provider Logo

19 CEUs

Mobile ACE Provider Logo

2.0 CECs

Mobile CIMPSA Provider Logo

5 CPD Points

The final exam is administered online within your student portal. It consists of 100 multiple-choice questions and you will have 90 minutes for completion. You will have 3 attempts to pass the exam and you must pass with a 70% or better.

5 stars

"This course was very informative, organized and practical. I have taken other wellness coaching classes in the past and expected this to just be more of the same that I had already learned. But, I actually learned a lot through this course that was not covered in my previous coursework and I feel much more confident to be able to practically apply what I've learned."


Kathy H., MO

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5 stars

"As a clinical therapist and personal trainer, I wanted deeper knowledge of the specific strategies that can be employed to impact non clinical client behavior change for exercise. This program provided that, and then some. This is material I will be keeping and utilizing for a long time to come."


Catherine R., AZ

5 stars

"The BSC course really helped me understand the stages of change and how they can work for, or against, a client's progress. I would highly recommend this course to others."


Pam M., NY

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Why Choose NASM

BCS Trainer Standing

For almost 40 years, the National Academy of Sports Medicine (NASM) and our trainers have worked with clients and motivated them to reach the highest goals. From professional athletes to weekend warriors, our scientifically backed methods have driven results.

We have leveraged all of that experience and attention to detail in designing our Behavior Change Specialization to ensure you help your clients get results. By developing long-lasting and healthy habits for your clients, you’ll not only be changing their lives but boosting your business.

NASM is the leader in the fitness certification and specializations for a reason: we get results. Our Behavior Change Specialization was created using the same principles and methods that have made us the industry's gold standard for decades. Find out what tens of thousands of fitness professionals already know and start helping your clients make lifelong changes today!


Talk to one of our program advisors to learn more about the NASM-BCS. Fill out the form and you will be contacted within 1 business day.

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