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Strategic Partnership Proposal Form
Company legal name
Date company was founded
Legal company address:
Company market category/industry
Does the company have a mission statement and core values? If so, please share...
Total number of employees
Current customer database size
Current number of active customers (Please include company definition of “active customers”)
Annual company revenue
Senior Leadership Team names and titles
Primary point of contact for this potential partnership (name, title, phone number, and email address)
Has the company engaged in a strategic partnership or cross-promotion with NASM/AFAA in the past? If so, please explain, including an overview of the collaboration, and results
Please provide an overview and description of the proposed business relationship, including the following:
Target market(s), addressable market size, and demographic information
Distribution channels utilized
Specific gap(s) in market that the partnership is seeking to fill
Please explain why the company has specifically chosen NASM/AFAA as a desirable strategic partner
What are the specific business objectives that will be measured, managed, and grown through a partnership with NASM/AFAA?
What are the potential deal points that would need to be discussed and negotiated as part of a business relationship?
What is the proposed timeline for working out a business arrangement?
Please provide any other pertinent information which might assist NASM/AFAA in evaluating the proposed opportunity.