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Business Development for the Club Fitness Professional

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CEUs: NASM 1.0; ACE 1.0; NSCA 1.0
  • Flash presentations
  • Video demonstrations
  • Key terms
  • Unique learning tools (e.g., drag & drop features, matching, and picture review)
  • Narrated role-playing scenarios
  • External links to a variety of educational resources
  • 50-question exam
Upon completion of the course, the student will:
  • Have a better understanding of the club fitness environment and profession
  • Understand professionalism and boundaries as they relate to the health club environment
  • Understand and be able to implement specific, intentional, and effective price presentations
  • Have the ability to address and overcome the four most common client objections
  • Realize the importance of strategy in numbers when planning for professional success
  • Be exposed to the dotFIT club platform to enhance revenue opportunities as well as obtain greater client results
Course Content:
  • Introduction to the Business of the Club Fitness Professional
  • Understanding the Fitness Industry
  • Professionalism
  • Time Management
  • Introduction to Communication
  • Immersed Listening
  • Building Rapport
  • Developing Your Business